Reflective Summary on Online Ethicality

There are endless discussions to this topic! My colleagues’ posts intrigued me to think deeper about their views on the ethicality use of social media.

Zoey’s post explored astroturfing. She mentioned how “persona management” software was used by companies to facilitate the use of multiple online personas to mislead the public. A further research on it, I found out that this software “allows a small team of only a few people to appear to be many, while keeping the personas from accidentally cross-contaminating each other.” She also highlighted that influencer marketing is commonly used by companies these days to build trust in their brands, and these companies often cross the boundary which resulted them in legal trouble. To avoid astroturfing, Teresa’s posts revealed some methods on what companies can do and below are some ways to distinguish between ethical and unethical advertising.

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(Source: Image by me, information from link)

raised an interesting topic on online shopping fraud. It does not just revolve around receiving a counterfeit product that is of a poor quality or a product that is significantly different from the one shown online. Other cases of online frauds include payment issues which are related to online credit card fraud and also fake website sign-ups. At times, these companies get hold of the customer’s credit card details promising that the goods will be delivered. With the control of your bank details, they squander money in the victim’s account. Some sites require one to sign up for an account to win attractive prizes. Phishing then occurs and the victim starts to receive fraudulent emails that take him or her to scam sites which are crafted like a registered site. Here is a case of a business email fraud.

In conclusion, no one can be refrained from what is being posted online but everyone has to be aware of the boundaries and not cross over it. Singapore has a strict law on defamation and consequences will be dire if caught in the act of lying or downplaying your competitors. Therefore, abstain from underhand tactics to establish an ethical online community!

You may review my comments on Zoey‘s and Sherying‘s posts.

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Happy Rockerfeller (2011). UPDATED: The HB Gary Email That Should Concern Us All. [online] Available at:– [Accessed 13 Nov 2016]

Marie Keyworth & Matthew Wall (2016). The ‘bogus boss’ email scam costing firms millions – BBC News. [online] Available at: [Accessed 14 Nov 2016] (2016). What is an Online Shopping Scam/Fraud? [online] Available at: [Accessed 13 Nov 2016]

Robert Vaux (2016). What Is the Difference Between Unethical & Ethical Advertising? [online] Available at: [Accessed 14 Nov 2016]






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